Marketing for Entrepreneurs and Small Business
This hands-on course will focus on how marketing is used in innovative organizations such as Apple, Uber, and Airbnb, and how small businesses can use limited resources to attract and retain customers. Students in the course will complete an actual marketing plan for a local entrepreneur, to enable real-time application of the course content.
Additionally, the hybrid course format provides added flexibility to the learning environment in the way course content is delivered, as well as in how the students are able to reflect on and complete assignments. It will also include multimedia, guest lectures, and case analysis.
If you currently minor in Entrepreneurship, or plan to, this course will fulfill a preliminary core requirement. The course does not have any prerequisites and is open to all non-business majors.
Gary Minkoff, a nationally-recognized entrepreneurship instructor, has more than 30 years of experience leading, managing, and advising entrepreneurial organizations in the areas of marketing and sales strategy. He currently runs a startup and is building its marketing and sales organization. He has judged multiple business plan competitions and advised/mentored numerous student startups. Thus, students will gain insight from a seasoned successful entrepreneur and practitioner.
The course will meet in-person on the Livingston Campus in Piscataway 6/28, 7/5, 7/12 and 7/19 and online.